That way, unsuspecting people are more likely to click on them. Unfortunately, URL shorteners are often used by spammers to hide the URL destination. These branded short links also have another key benefit. Plus, according to Rebrandly, branded short links receive up to 39% more clicks when compared to generic short URLs. This makes them particularly useful when sharing URLs in any form of print advertising, such as posters, flyers, magazines, or business cards. These are much easier to read, memorize, and type. What’s more, some link shorteners allow you to create custom branded URLs. Next, URL shorteners can help you avoid excessively long and confusing URLs or any which contain jumbles of letters and numbers. This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications. Let’s dig into some reasons why you should be using a URL shortener.įirst, URL shorteners make it easier to share and manage long URLs. Many also allow you to create short links with your own customized URL. To make shortening links possible, many URL shorteners have short domain names themselves, such as Bit.ly and Clk.im. Copy your new short link to your clipboard to paste elsewhere. Paste or write your link into the box provided.ĥ. Let’s take a quick look at how to shorten a URL using Bit.ly.ġ. However, if you just need a shorter link, using a URL shortener couldn’t be easier. These days, most link shorteners allow you to track your link metrics. The image below shows the difference:Ī URL shortener is a digital tool which enables you to take a long link and create a new, shorter one that takes people to the same location. Well, no – although, the terms are often confused and used interchangeably. “URL” stands for “Uniform Resource Locator,” and they’re a way of identifying the location of a file on the internet.
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